Structure
Clear creation and organisation of your campaigns around your offers and priorities.
When you need customers right now, Google advertising puts your offer at the top of the results, exactly when people are searching for you. Campaigns built, managed and optimised for you.
Paid search (SEA) displays your ads at the top of Google for the searches you choose. You only pay when someone clicks.
It's the ideal complement to SEO: while your organic search settles in, campaigns bring leads from day one. I build them, monitor them and adjust them to get the most out of every euro invested.
Clear creation and organisation of your campaigns around your offers and priorities.
Selecting profitable searches and excluding those that waste budget.
Writing ads that make people want to click and contact you.
Measuring conversions and continuous optimisation to improve return.
Google Ads works like an auction: several advertisers compete for a keyword, and Google arbitrates based on the bid but also on the quality of the ad and landing page. In other words, a well-built campaign pays less for better positions. That's where the whole gap between wasteful and profitable advertising is decided.
My role is precisely to optimise that balance: target the right keywords, cut those that cost without returning, write ads people want to click, and send visitors to a page that converts — all while keeping a constant eye on the numbers.
You keep control of your advertising budget, separate from my management fee. You decide how much to invest, and you see exactly what each euro returns: clicks, leads, requests. No spending in the dark — decisions based on real results.
It depends on your sector and goals. We can start with a modest budget to test, then adjust based on results. I always recommend the most suitable amount, never pushing you to spend more than needed.
No: with Google Ads you only pay when someone actually clicks your ad. The display itself is free. That's what makes SEA so controllable when it's well managed.
No, they complement each other. SEA brings immediate results but stops with the budget; SEO takes longer to build but lasts. The ideal is often to combine both, then reduce ads as SEO takes over.
Tell me your goal and budget, and I'll propose a clear campaign plan. Free quote.