Terms of sale

Last updated: 14 July 2026

Article 1 – Purpose and scope

These terms govern digital services supplied under the Présence Claire trading name to business customers and consumers. Any order entails acceptance of the version provided or made available when the quote is signed.

The agreement consists of the accepted quote, any appendices and these terms. Specific provisions in the quote prevail in the event of conflict. Customer terms apply only if accepted in writing by Présence Claire.

Article 2 – Services

Présence Claire may provide:

• SEO audits, strategy, technical, semantic and editorial optimisation;
• creation, optimisation and monitoring of Google Business Profiles and local visibility;
• creation, management and optimisation of paid-search campaigns, including Google Ads;
• webmastering and corrective, preventive or evolutionary maintenance;
• consulting on visibility in search engines and AI-assisted interfaces;
• reporting, support, assistance and training related to these services.

The quote defines scope, deliverables, exclusions, dependencies, estimated timing and included review rounds. Work outside scope requires written approval and, where appropriate, an additional quote.

Article 3 – Prices and external costs

Prices are stated in euros. The French VAT exemption under article 293 B of the French Tax Code applies only while Présence Claire remains eligible. One-off services are charged at the accepted quote price.

Advertising spend, licences, subscriptions, hosting, domains, purchased content and third-party platform fees are excluded unless expressly included. Agreed costs advanced on the customer’s behalf are recharged with supporting evidence.

Recurring prices may be revised on at least 30 days’ notice before the next due date. The customer may cancel before the revised price takes effect.

Article 4 – Quotes, orders and contract formation

A quote is valid for 15 days unless another period is stated. The order becomes binding upon written acceptance and receipt of the first deposit. Electronic signature, explicit email acceptance or another process identifying consent may constitute acceptance.

The customer confirms that essential information was received, that they have capacity to contract and, when acting for an organisation, authority to bind it.

Article 5 – Deposits and payment schedule

Unless the quote provides otherwise, one-off projects are payable 50% on order, 30% at the stated intermediate stage and 20% on delivery. Work starts only after the first deposit has cleared.

Deposits compensate reserved capacity and work undertaken. They are non-refundable when cancellation is attributable to the customer, subject to consumer withdrawal rights and other mandatory protections.

Article 6 – Payment terms

Invoices are due within 15 days by bank transfer or another method stated in the quote or invoice. Payment-method charges are passed on only where lawful and disclosed before ordering.

For monthly services, the first invoice is due within 15 days. Later instalments follow the schedule stated in the invoice or quote and are generally payable at the start of the relevant period.

Business late payments automatically incur the rate shown on the invoice, no lower than three times the French statutory interest rate, plus the statutory €40 recovery charge and any justified additional recovery costs. Consumer charges remain limited to applicable law.

Article 7 – Start, timing and schedule

Timeframes are estimates unless expressly guaranteed. They begin once Présence Claire has received the initial payment and all required access, content, information, budgets and approvals. Customer delay, silence or change requests extend the schedule accordingly.

Work does not begin during a consumer’s withdrawal period without an express request. Where a firm deadline is agreed, any delay is handled under the applicable mandatory rules.

Article 8 – Customer duties and cooperation

The customer supplies accurate information, appoints an available contact, approves work on time and retains backups. The customer warrants all necessary rights and permissions in text, images, trade marks, databases, access credentials and data supplied.

The customer remains responsible for the legality of their business, offers, required disclosures, consents, advertising budgets and publication decisions. Présence Claire may refuse unlawful, misleading, unsafe instructions or conduct contrary to platform rules.

Article 9 – Delivery, acceptance and corrections

Delivery may consist of a document, configuration, publication, account access, report or completed intervention. The customer must inspect deliverables and report any precise, documented non-conformity within 10 business days.

For business customers, deliverables are deemed accepted if no issue is reported in that period, without affecting mandatory consumer guarantees. Included corrections are limited to agreed scope; new changes are charged separately.

Article 10 – Monthly services

Unless stated otherwise, monthly services have no minimum term and renew for one month at a time. They may be cancelled with 15 days’ notice before the next due date. A started month remains payable.

Monthly scope corresponds to the time, interventions or deliverables in the quote. Unused tasks are not automatically refunded or carried over unless agreed in writing. Urgent or out-of-scope work may be charged separately.

Article 11 – Suspension and non-payment

After an unanswered reminder, Présence Claire may suspend services, campaigns, managed access or delivery in the event of non-payment, security risk, abuse or unlawful instruction. Présence Claire is not responsible for consequences arising from the customer’s underlying breach.

Work resumes after regularisation and may require a revised schedule. Customer-owned data and access are not retained beyond what the law permits.

Article 12 – Termination

Either party may terminate a material breach not remedied within 14 days after formal notice. Termination does not cancel amounts already due or obligations intended to survive.

Outside monthly services, where a business customer ends a project without fault by Présence Claire, completed work, committed costs and 70% of the remaining balance become due as compensation, subject to judicial moderation. Consumers pay only amounts lawfully due, including services performed at their request.

Article 13 – Consumer withdrawal

A consumer contracting at distance may withdraw within 14 days of contract conclusion without giving a reason. Certain small businesses also benefit for off-premises contracts where statutory conditions are met.

If immediate performance is expressly requested, the customer pays a proportionate amount for services supplied before withdrawal. The right ends after full performance only where the consumer gave prior express consent and expressly acknowledged losing the right.

Article 14 – SEO, advertising, local visibility and AI outcomes

Présence Claire owes a duty of reasonable care, not a guaranteed result. No particular ranking, traffic volume, cost per click, conversion, revenue, listing approval, ad acceptance or citation by an AI service is guaranteed.

Outcomes depend on competition, site history and condition, budgets, customer decisions and third-party platform rules or algorithms. AI-assisted content and recommendations require human review and approval before publication.

Article 15 – Platforms, licences and third-party tools

Google, Microsoft, advertising networks, hosts, content-management systems, extensions and AI providers are independent third parties. Their pricing, rules, features and availability may change beyond Présence Claire’s control.

The customer accepts relevant third-party terms when a service is used for the project. Unless agreed otherwise, strategic accounts are created or retained in the customer’s name. Third-party materials remain subject to their licences.

Article 16 – Access, credentials and security

The customer supplies individual access where supported and enables multi-factor authentication. Each party protects credentials received and promptly reports suspected incidents.

Présence Claire is not responsible for compromise caused by weak passwords, unauthorised sharing, customer equipment or third parties beyond reasonable control. Access is returned, transferred or removed at the end of the engagement, subject to legitimate retention needs.

Article 17 – Intellectual property

After full payment, rights in bespoke deliverables are assigned or licensed within the scope stated in the quote. Until full payment, Présence Claire retains the corresponding rights and may delay source delivery where legally permitted.

Methods, templates, generic scripts, libraries, pre-existing components, know-how and internal tools remain the property of Présence Claire or their owners. Open-source and third-party components remain governed by their licences.

Article 18 – Confidentiality, personal data and processing

Each party protects information identified as confidential during the agreement and for three years afterwards, except where disclosure is legally required or information became public without breach.

Website processing is explained in the legal notice. Where Présence Claire processes personal data for the customer, it acts on documented instructions, applies appropriate security, reports incidents and, where required, enters into an Article 28 GDPR processing agreement. The customer remains controller and responsible for the lawfulness of supplied data.

Article 19 – Liability and force majeure

Each party is liable for direct loss caused by proven fault. For business customers, except personal injury, gross negligence, fraud or mandatory law, Présence Claire’s total liability is capped at fees paid for the affected service during the prior 12 months. Indirect loss, lost margin, customers or opportunity is excluded.

Neither party is liable for force majeure under French law. Prevented obligations are suspended; if prevention lasts over 30 days, either party may terminate the affected part without compensation.

Article 20 – References, electronic invoices and international customers

The customer’s name, trade mark, logo or results are used as a reference only with written permission. Invoices may be issued and stored electronically, and the customer accepts delivery to the supplied address.

For customers outside France, prices remain in euros unless agreed otherwise. Banking fees, conversion charges, withholding and local tax obligations are borne by the party legally responsible. The French version prevails if translations diverge, subject to mandatory consumer protections.

Article 21 – Complaints and consumer mediation

Complaints must be sent in writing to [email protected] with contract references and supporting details. Présence Claire aims to reply within a reasonable time.

Following an unresolved prior complaint, consumers may use the mediator to which Présence Claire will subscribe, free of charge. Mediator details must be inserted before any B2C sale. The EU dispute-resolution body list is informative and does not replace appointment.

Article 22 – Governing law, courts and acceptance

French law applies without removing mandatory protections in the consumer’s country of residence. Consumers may use courts available under applicable rules. For business disputes, Montpellier courts have exclusive jurisdiction, subject to mandatory law.

If a clause is invalid, the remainder continues in force. Failure to exercise a right is not a waiver. Signature or written acceptance of the quote confirms that the customer has read and accepted these terms.